Mar 31, 2022
In this bonus episode of the
21st Century Work Life podcast, Ana Neves talks about how she’s
structured the conference Social Now, which covers how enterprise
social network tools can help organisations in the day to day,
”rather than being an extra thing we have to
do”.
Your code as
listener to get the early bird discount until 8 April is
WCL21.
The
conference started in 2012, and has a fictitious company at its
centre. The people in the company have challenges that will
resonate with most employees in organisations, and the conference
is structured around helping people in the company. Ana blogs as a
new employee in this organisation, so that attendees have a
background on the case study through the blog http://houseofcables.socialnow.org/
Many organisations have implemented these tools, but are not making the best use of them, being used at a superficial level. Pilar was under the impression that online tools are being used efficiently and deliberately at a team level, but this is not the case.
Ana talks about
Social Collaboration Maturity
Benchmark Report 2021, which shows that teams are still using online
tools for videoconferencing and direct messages, but not for what
the tools are best, which is working out in the open and
documenting.
The concepts of “working out loud” or “working
in the narrative” are still not being adopted. Eg from I’ve done
this document vs I’m working on this document. Work in progress can
be useful to others in your team or the organisation, but of course
to share this requires a lot of psychological safety. For example,
if you’re writing a report over a month, even the first sentences
that you write down could already be of use to others.
It’s
all about having the right culture, not just the right
tools.
Before the pandemic, the number of direct
messages was smaller than during. Before the pandemic, the teams
and people using these tools were already behind the concept of
working out loud, whereas now they’ve adopted them because that’s
all they had. People are afraid of having their work in progress
visible to all.
At an organisational level, Ana has seen orgs
try to compensate for the lack of being together in the physical
space. However some of these ways of keeping employees “engaged”
sometimes seem purposeless, and focused on the social. If this is
not consistent with the organisation’s culture, it jars with people
and can be worse than doing nothing.
These tools work best when they are used to
listen to people and what they have to say, around topics that link
back to business. What brings people together is their work, not
just their social ties. Creating organisation-wide dialogues about
things linked to work eg internal processes, new products is where
these tools become valuable.
For
some employees, it’s difficult to think about some of these spaces
where we can have important conversations, not just “watercooler
conversations”. The spaces are informal, but you can have good
conversations. The key is to evidence that you have been listening,
else there’s no point.
These tools work best asynchronously and are
great for documenting thoughts and ideas that don’t get
implemented. For example, “we’ve made this decision, and if you
want to look at other ideas that were generated, have a look at
this conversation”. This also helps to see who was part of the
conversation.
It also helps to support the concept of “peer
assist”, where people learn from others when they’re kicking off a
project. Asynchronous conversations stay as a record for others to
1) identify the people who can help them, and then have a
conversation with them and 2) to access thoughts of people who have
left the organisation, through their posts
19.30 mins
Ana talks about the conference Social Now, on the different ways in which these tools can be weaved into how the day to day looks like in organisations. The focus this year is about enabling engaged and high performing teams, aligned with the organisation’s values and culture.
The conference is centred around the fictitious company Cablinc, and Ana is blogging as the Head of Marketing & Internal Communications at Cablinc. Through the blog http://houseofcables.socialnow.org/ she covers the challenges a new employee might have when joining a company, especially around the issues of knowledge management and communication.
Regarding the content of the
conference itself, Ana talks about the focus of some of the
sessions, including Pilar’s. You can find the whole agenda
here: https://socialnow.org/agenda/
Some examples, how to run great
hybrid meetings, and how to draft some of the posts to facilitate
conversation in the enterprise networks. The conference will kick
off with a “liberating structure”, tapping into the knowledge of the attendees
straight away.
The attendees share common context from the
beginning, with the case study providing a common language for all.
And the names of the characters are memorable, so they become part
of the conversation.
This is a good example of using
an external (and fictitious!) focus to talk about our own issues,
even something that we can use in your own teams.
As
well as advice from the consultants for the fictitious company,
there are also live demos of some online tools, showing how they
can be used in the day to day. This helps participants to get a
sense of the impact these tools can have in the day to day. (And if
participants feel like they’re being sold to, they can raise their
flags!)
The blog
http://houseofcables.socialnow.org
covers the challenges of the access
and retention of critical knowledge, employee engagement, internal
communication and teamwork & collaboration. Presenters, vendors and
participants of the conference have access to these fictitious (but
based in reality!) challenges, and on what everything is
anchored.
There is also a session which
follows the format of “peer assist”, whereby people in one part of
the organisation can benefit from the experience of others in the
organisation with similar experiences, or with experiences with
transferable learning.
The Social Now conference is taking place on 19
and 20 May 2022 in Lisbon. You can find all the details and book
tickets here: https://socialnow.org/agenda/
And you can connect with
Ana on LinkedIn: https://www.linkedin.com/in/ananeves/
And Twitter:
And
if you speak Portuguese, you can listen to the podcast that Ana
hosts, KMOL: https://kmol.pt/category/podcast/